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Avon Walk
WHAT
Development, strategic planning, and execution of a comprehensive communication strategy for the annual Avon Walk, uniting thousands each October to raise awareness about early detection of breast cancer.
WHY
In Argentina, breast cancer causes approximately 5,600 deaths annually and stands as the primary cause of oncological mortality in women. Early detection through mammography can significantly reduce mortality rates, making awareness crucial.
WHAT FOR
To empower more individuals to detect breast cancer early—honoring those we've lost and aiding those yet to come. Advocating for breast health as an inherent right for all.
