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WHAT
Holistic social media campaign development aiming to raise awareness about the journey individuals—particularly women and LGBTQ+ individuals—undertake when escaping gender-based violence.
WHY
Recognizing the numerous barriers obstructing the path to seeking help for those experiencing gender-based violence. The campaign seeks to inspire action through empathy—a catalyst for transformation.
WHAT FOR
To encourage those involved in aiding individuals on their journey to report violence, from their immediate circles to government bodies, fostering a supportive path to safety.
